The need for a new home and the will to move to something better is almost synonymous with living in terms of feeling happy and having what you desire in your home. If you are unhappy with where you live it is normal to want something better, nicer, never, and more spacious. Then there is the need to move due to other reasons like school, work, unpleasant neighborhoods, or natural disasters. Whatever the reason may be, people will always be moving around and the demand for housing will only increase with more and more people living on the planet. This effectively means that the real estate business is still among the most lucrative ones and it will remain so for decades.
In the 21st century, the industry of real estate is largely dependent on online listings where people go to both browse for a new home and to sell the property they own. There are numerous online platforms and services that deal with buying, selling, and advertising properties as well as agencies that can help you do it. However, the most dominant way people try to list their homes and browse for new ones is on property portals. In this article we will talk about the most important tips for using these portals, both as a seller and as a buyer. To learn more about them and to check out one of the best portals out there for your real estate needs, make sure to check out javea.properties.
What Are They?
So you want to know how to use the portals but you do not really know enough about them in the first place. Worry not as we will discuss them in greater detail right here and now. The portals help people rent, buy, sell, and lease the real estate they have no matter what it is. The important thing is that, since the platforms are portals after all, the people can interact with each other, exchange messages, and communicate efficiently. Posting photos and even videos is easy and they are made for quick scrolling and viewing large amount of listings in a short time span.
How to Use Them Properly
Now it is time to examine how best to use such platforms and quickly achieve whatever you set out there to do, whether it is buying, selling, or renting. You can also employ these tactics to your own property portal if you have one, or are thinking about starting one.
1. Visitors Counter
You cannot know, nor can the other people on the service know, how well your listing is doing unless you make the total visitor count visible. You can always check the number on your own, but there is no way for others, including agents, to tell how popular your property is on the listing. Page views are important because people will always notice it and continue to flock to the most-visited thing there is. Such metrics are always crucial no matter what you are selling or even doing on the web since it is direct input regarding how well your own thing is doing. If you have more than average, it means that your home is doing better than others and you have more chance to do with it what you intended. Enable the counter as soon as possible.
2. Sponsored Ads
Other real estate websites and services usually advertise themselves on such portals so you should definitely try to include sponsored ads. The portals are not really about making money since they are made to help others make smart life decisions regarding real estate, as well as provide enough transparency about the whole industry. Be that as it may, you should always think about financing your online presence. If you require your own portal for your business or if you just so happen to run one, definitely get all the help you can get and agree to such partnerships. Ads usually appear as banners on the sides or at the very bottom and have something to do with the business so they will not appear out of place or intrusive. As someone who is using a portal to sell, but, or rent, you could benefit from such ads yourself. If you can, advertise your own portal on other places. Speaking of…
3. Social Media is Your Friend
There is no internet usage in the year 2021 without utilizing the benefits and ease of use and access that social media platforms allow us. They have become marketing and advertising giants over the last several years and now feature more ads than regular users would like. Still, it is very useful to have pages dedicated to your platform where you can share certain listings and advertise the whole portal. Facebook and Instagram are a must, while YouTube can be your dedicated library of video tours that you can still share on the portal itself. Users who are using portals for their own needs should also think about following the socials if the creators have them available to stay up to date.
4. Detailed Info and Photos
Last but not least, we have to mention the quality of the information and media you are using for the listings. If you want to advertise a property in this day and age of high-tier video content all around us, your photos and videos must be well above the average quality. High resolution is a must, 1080p for videos will help dearly, while all the important and up to date information should be present in every single ad. Think about what the buyers or tenants want to know and answer their questions before they get the chance to ask them. Photograph all the rooms, corners, the exterior, and even the street. Add a Google Maps link. Describe the neighborhood and the neighbors. Include testimonials and reviews from the past tenants. There is so much you can do to help your case. If you are buying, make sure to only browse serious listings that have gone out of their way to describe the whole property in detail.
5. The Difference Maker
Here we do not mean that this tip is the difference maker, but that you should identify what the difference maker for your real estate is. Once you have it, it will help you elevate it above the competition and make it more appealing and obvious in the pile of other listings. Think about how it is special, advertise the benefits and positives, and show the possible buyers or tenants that it is a smart investment for the foreseeable future. Remember that agents and customers use these platforms equally so you have to work hard in order to stand out in the crowd with your portal or your listing on somebody else’s portal.